How I killed my impulse shopping habit

A remarkable thing has happened to me the last few months: after five years of impulse shopping, spending hundreds of dollars and hours at the mall or in online stores every month, I finally broke myself of the habit.

When I say I shopped, I mean I really shopped. I thought nothing of going up to the outlet mall for the day, one weekend a month, and coming home with multiple bags. I had a routine online, where I would hit 3-4 of my favorite stores, fill up the shopping carts, then as the best sale email popped up for each I would hit Checkout. Of course, I also ended up returning a lot, but that just gave me another excuse to go to the store.

Even if I wasn't buying, I was always shopping.

I could give you tons of excuses for it -- I had significant weight losses and gains, I discovered fashion very late in life, I got wrapped up in following and being a fashion blogger and trying to keep my closet fresh -- but all of those are just excuses. The truth is I liked having new clothes, and lots of them.

Killing that habit has been a 4-step process.

1. I read Overdressed: the Shockingly High Cost of Cheap Fashion. My reader Roberta recommended it months ago, and I have been recommending it to all my fashion-minded friends both on and offline ever since. The book does a tremendous job detailing the impact our shopping habits have had on our style, our economy, our charities, the international economy, the workers, and then environment. The chapter on what really happens to most of the clothes we donate was enough for me to re-evaluate what the hell I was doing.



2. I cleaned out my closet. And by closet I mean I cleaned out everything, right down to every obscure corner where I was essentially "hiding" clothes: in drawers, on hangers, under the bed, in bureaus in the hall, in closets in the office, in many, many places in the basement. I had an unnecessary amount of clothes, so much so it was preventing my ability to SEE what I had. I have always used my outfits as a creative outlet, mixing together colors, patterns and just the right accessories to finish it off. Now I can do that much more easily because everything is right in front of me every day, and I don't feel like I am "missing" things for outfits...which of course means I don't need to shop as much.




3. I began tracking my purchases and edits on a monthly basis. I did one final massive drop-off at the donation center when I cleaned out my closet, but that is the last time I intend to do that. The quantity of what I gave away was ridiculous, and not in a good way. That said, things do need to get culled regularly, and it's equally important that I track my purchases. It helps me see my buying patterns, and more than that it helps me see when I am buying things that don't make it more than a month or two. I already have a few items I bought in September and October that I want to get rid of already; I need to get smarter about that.

Once those pieces were in place, that solved many of the utilitarian, practical problems that impulse shopping had created. But what the first three steps didn't give me was the excitement and fun that I got with new clothes: that first thrill of trying on a new piece and see how it flatters me, the creative buzz as I figure out what I can pair it with in new outfits, the compliments I got from other fashion-minded friends.

That only came with the last step of the process.



4. I joined Gwynnie Bee. I've talked about my love for this company many times in the past, but they've earned it. I love everything about them: the website is easy to navigate, the photos of the clothes are flattering and often show the same item on different models so you can see differences in fit and drape on various body types, and adding items to your "closet" is a snap. They've improved their shipping times since I started in September, and will be improving them again once they move to a new distribution center. But for now you can indicate on the website when you are shipping something back, and they will send your next piece out sooner.

Best of all, I get all of the fun of new purchases without having to buy anything. The white box arrives every couple of days, and inside is a lovely piece gently folded and wrapped in tissue. Sometimes I don't check the website before so it's a surprise when I open the box, other times I take a peek so I can start planning how I will fit it into my closet before it gets here. Once I've tried it on and determined it is the right size (which I am getting better at ordering now that I am more familiar with some of their brands) the creativity starts as I dream up new outfits for it. And if the item didn't fit, I fold it immediately into the return bag, go to the website that evening to note I am shipping it back and wave it goodbye, just like I would do with any returns from my impulse shopping days.

Some of the pieces I have gotten lately (more are here):



(My hair was still soaking wet so I just did a quick half self-portrait.) This Rafaella long sweater was unexpected and fun; the cowl was a knit weave, but the sweater was more like a terry sweatshirt. It felt great and perfect for a chilly winter day.



This Edista top is still one of my favorites, ever.





Like I said, I didn't a good picture of myself in this Eloquii sequin jacket, but it was a really flattering fit and good quality.





This Karen Kane orange drape neck top proved to add a nice punch of color to a couple of business meeting outfits.





This brown animal print jacket is hard to photograph so you can see all the detailing, but it has great quilted ruching on the side so it is not nearly as boxy as the top photo suggests. I really liked the orange with it; the brown and black have a dusty, muted tone to them so it's difficult to find the right blouse for the jacket.



I got in one more wear of the orange top in a casual outfit, with a long chunky grey sweater, silver circle pendant from LOFT Outlet, faded Kut from the Kloth boyfriend jeans, and my faux-moto Clarks boots.



I showed off this JonesNY snakeprint cardigan in my Color Project: White post, but it also got a few more wears with other colors for some work outfits too.



The all-black palette brought out more of the baseball jacket look of the sweater, I thought. And hey Mom -- that's the badge pendant necklace from Brighton that you got for me! :)



Last outfit was with my own red Lane Bryant drape top -- which you will see again as part of the Color Project: Red round-up. :)

Gwynnie Bee approached me last week to become an affiliate, and I very happily said yes. Long-time blog readers will know that I don't really do blog sponsorships; I get email inquiries occasionally asking me to review products, but nothing has ever interested me the way Gwynnie Bee has. So I guess this is my first official blog entry that will need a disclaimer!

If you are interested in signing up for Gwynnie Bee, click this link to join. Joining is free -- it lets you look around the site and view some of the clothes they offer. If you decide to subscribe to the 1, 2, or 3 plan, they are currently offering a 30-day free trial, and after that they will charge your credit card for whichever monthly rate you choose. Here comes the disclaimer part: as an affiliate, I will get a free month myself if you follow the link to join and end up as a paying subscriber.

I am going to be blunt here: if you are a plus-sized woman who likes clothes, you are foolish not to try this out. I've been a big girl all my adult life, and I have never, EVER had a site where I could see -- and more importantly, get to feel and wear -- so many different brands and styles together in one place. It's like a whole mall, just for us!

They have TONS of dressy outfits too; my plan when I have a nice party to go to is to rearrange the closet and hold sections so I will get sent a good assortment of dresses and sparkly tops and jackets to try and to borrow for the occasion. I can't even think of another site where that is possible for someone my size.

When I eventually start to lose weight again, I suspect they are going to be a godsend for that as well; I will just order smaller sizes as I move down the scale, thus rotating through a new wardrobe without having to buy a whole new wardrobe.

Most of all,  Gwynnie Bee makes me feel PRETTY, and WELCOMED, and VALUED, as a woman and as a customer. I never feel left out because I want to wear something that isn't offered in my size (thanks a lot, Banana and Gap), I don't feel pushed aside and sent to the Misses section behind the luggage on a different floor than everyone else (hello, Macys) and the online photos they choose are pretty and flattering and don't make their models look like squat dwarves in highwaters (that's you, Nordstrom). I do shop at all the stores I just complained about, of course, but it's always while feeling like a little bit *less* than their preferred customer. Gwynnie Bee never makes me feel like that.

Seriously, give them a try. They were definitely the final piece I needed in place to kill my impulse shopping habit. :)

Now, don't get me wrong: I still love shopping! In fact, my next post will be about Stuff I Want. But the need to do it as often as I used to, or at the same volume of purchases, that's dead and gone. I don't miss it.

If only it were this easy to give up some of my other bad habits! :)